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Goods for Good Humans.

We are a disruptive CPG company designed for the next generation consumer.

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We make good stuff for people who want to do better.

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Meet our brands

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We’re changing the game with our socially-conscious, community-driven approach to consumerism and consumer products.

People are at the center of our why. If it isn’t serving the greater community - we aren't interested in bringing it to life.

Learn about our community approach
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Not only are we creating products that are beautiful, effective, and a joy to use, we’re proudly championing a greater sense of equity for all by proving there is power in shared purpose.
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It’s good for business.

Good for the planet.

Good for families.

Good for all.

A grid of Betr products on a flat surface.An illustration hand doing a peace sign with a Chick Pea for Hippeas.Two women holding a Hippeas sign in front of a Hippeas bus. Two adults holding a lot of toilet paper rolls for Reel Paper.An outstretched arm holding a full HoldOn trash bag.Betr products on a bright background.A woman sitting on a table holding a Hippeas skateboard.A bag of Hippeas next to a bowl full of Hippeas.
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Lately.

The Best New Grocery Products of 2024

The Best New Grocery Products of 2024

For a healthier alternative to traditional cheese puffs, Hippeas introduces two new chickpea-based snacks: Vegan White Cheddar Explosion and Blazin' Hot. Both varieties have three to four grams of protein, as well as three grams of fiber per one-ounce serving.

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SELF’s 2024 Pantry Awards

SELF’s 2024 Pantry Awards

Finally, a finger-licking snack that allergy peeps need not miss out on. “I actually cannot believe they’re vegan. They’re a great (better) Cheeto Puffs dupes, and I love them.”

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4 Nostalgic Treats That Have Been Totally Reinvented

4 Nostalgic Treats That Have Been Totally Reinvented

While the classic treat is still going strong on grocery store shelves, for those who can't have dairy cheese (or just want a shorter ingredient list and a less processed option), Hippeas delivers on all the same cheesy crunchy goodness with its reimagined cheese puffs.

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10 healthy, on-the-go snacks for busy moms, according to a dietitian

10 healthy, on-the-go snacks for busy moms, according to a dietitian

If you love white cheddar popcorn and Cheetos, meet their healthier cousin, Hippeas. You can feel good about eating them, too, as each serving has three grams of fiber and four grams of protein, helping them keep you full while satisfying your crunchy chip cravings.

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30 Best Gluten-Free Snacks that Taste Great

30 Best Gluten-Free Snacks that Taste Great

The chickpea puffs you know and love just got an upgrade. Hippeas' new flavor blast line offers the signature crunchy puff in dialed-up flavors. You'll find even more buttery, cheesy goodness in the White Cheddar Flavor Explosion and more heat on the Blazin' Hot variety. Not only are they Certified Gluten-Free, but these puffs are also completely vegan and Non-GMO Project Verified

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38 Best Store-Bought High-Fiber Snacks

38 Best Store-Bought High-Fiber Snacks

Hippeas might look like regular old cheese puffs, but these crunchy bites are made with chickpea and rice flour, so they're higher in fiber and protein with just 1 gram of added sugars.

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Say "No More" To Midday Munchies With These 19 Best Gluten-Free Snacks

Say "No More" To Midday Munchies With These 19 Best Gluten-Free Snacks

High-protein snacks that are also gluten-free speak to us in a way no other foods can. These Hippeas are the perfect example, providing a cheese-filled crunch every time!

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Back-to-School Food Shortcuts for Kids (and Grown-Ups)

Back-to-School Food Shortcuts for Kids (and Grown-Ups)

There are a ton of puffed snacks out there, but none that pack as much plant-based protein and fiber in as these cheezy-flavored bites.

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15 Healthy Foods to Buy at 7/11, According to a Dietitian

15 Healthy Foods to Buy at 7/11, According to a Dietitian

If you're craving a crunchy, cheesy snack, reach for a bag of HIPPEAS White Cheddar Puffs the next time you're in 7/11. These snacks, made from sustainably grown chickpeas, contain 3 g of fiber and 4 g of plant-based protein, with just 130 calories per 1-ounce serving. Plus, they're vegan, Kosher, and gluten-free, making them suitable for various diets.

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The 30 Best Healthy New Grocery Products of 2023

The 30 Best Healthy New Grocery Products of 2023

Made with chickpea flour, corn flour, and pea hull, and fully void of artificial colors, the newest Nacho Vibes™ Chickpea Tortilla Chips snacks are a smart choice for nacho chip lovers.

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Good Housekeeping’s 2023 Best Snack Awards

Good Housekeeping’s 2023 Best Snack Awards

A favorite among judges and testers, Hippeas are a nutritious upgrade and taste great on their own or paired with your favorite dip.

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The 7 Best Healthy Snacks on Amazon

The 7 Best Healthy Snacks on Amazon

Craving Cheetos? These vegan, organic, and gluten-free cheesy puffs are the perfect substitute. They deliver a surprising amount of flavor and a satisfying crunch.

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Ready-To-Eat Foods The Whole Family Will Love

Ready-To-Eat Foods The Whole Family Will Love

Mavericks Cookies is a line of great tasting cookies with 40% less sugar than the leading kids cookie brand – in flavors that kids love (think Birthday Cake).

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The Best Back-to-School Vegan Snacks

The Best Back-to-School Vegan Snacks

Vegan cookies to enjoy with our dairy-free milk? Don’t mind if we do! Add Mavericks Cookies to your after-school routine—you won’t regret it.

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33 Things That'll Make Your Next Bathroom Break A Whole Lot Better

33 Things That'll Make Your Next Bathroom Break A Whole Lot Better

This Black-owned business offers one-time purchases or subscriptions so you never run out of toilet paper.

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Our Favorite Black-Owned Brands, From Streetwear Labels to Matcha Makers

Our Favorite Black-Owned Brands, From Streetwear Labels to Matcha Makers

Bamboo toilet paper? You heard right. It sounds incredibly fancy, but Reel Paper is extra sustainable and still soft and skin-friendly for any and all purposes.

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What’s The Best Eco Friendly Toilet Paper?

What’s The Best Eco Friendly Toilet Paper?

Reel is an eco friendly toilet paper company that was founded on the principle of giving back. For every roll of Reel you buy, they donate a single-use biodegradable toilet to someone who needs it. Reel's TP is tree-free, BPA-free, fragrance-free, chlorine-free has no inks, dyes, is plastic-free, and is biodegradable! All packaging is 100% compostable and recyclable.

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Holiday Shoppers Aren't Just Buying Presents, Data Shows. Time to Discount Your Least Giftable Items

Holiday Shoppers Aren't Just Buying Presents, Data Shows. Time to Discount Your Least Giftable Items

The Black Friday/Cyber Monday discounting strategy has proven beneficial for both new customer acquisition and repeat customers. Santa Monica-based Reel Paper, which sells tree-free toilet paper and paper towels, sees success with an annual 30-percent-off Black Friday and Cyber Monday deal.

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The 46 Best Sustainable Products and Brands to Shop in 2024, Tested & Reviewed

The 46 Best Sustainable Products and Brands to Shop in 2024, Tested & Reviewed

Of all the brands of bamboo toilet paper we tested this year, Reel came out on top. It had the best texture, the roll sizes were generous and the cost was comparable to other toilet paper brands.

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Good Housekeeping's 2024 Sustainable Innovation Awards

Good Housekeeping's 2024 Sustainable Innovation Awards

Reel Paper doesn’t want to see trees flushed down the toilet. It has created products, like paper towels and tissues as well as this toilet paper, that are made from like bamboo, a readily renewable resource. The brand uses no dyes or inks, and all its shipping materials are plastic-free and biodegradable.

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22 Sustainable Items To Shop This Earth Day (And Every Day)

22 Sustainable Items To Shop This Earth Day (And Every Day)

A box of 40 plant-based garbage bags that are 100% compostable, aka they won't sit in a landfill for hundreds of years, and instead will break down cleanly without producing microplastics or toxic residue.

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A Room-By-Room Guide To Sustainable Plastic-Free Product Swaps

A Room-By-Room Guide To Sustainable Plastic-Free Product Swaps

For plastic bag replacements, I turned to Hold On. Specializing in plant-based, home-compostable trash and storage bags, I was able to line my large garbage can and enjoy snacks on the go completely guilt-free.

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The Best Eco-Friendly Products to Gift in 2023

The Best Eco-Friendly Products to Gift in 2023

A trash bag is not a typical gift but Hold On’s heavy duty and plant-based bags are so good that they’ll enhance anyone’s experience with daily chores.

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21 Products That’ll Make Your Kitchen Way More Eco-Friendly

21 Products That’ll Make Your Kitchen Way More Eco-Friendly

Out with the old and in with the new. These trash bags are made from nontoxic, plant-based materials, so they’re free from microplastics, otherwise known as what’s added to a bag to make it more stretchy.

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A Guide to Sustainable Home Goods (That Actually Work)

A Guide to Sustainable Home Goods (That Actually Work)

HoldOn makes our favorite line of compostable kitchen bags, compost bags, and storage bags.

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Backed Hard: The Best Stuff We (Actually) Bought in March

Backed Hard: The Best Stuff We (Actually) Bought in March

Not only are they much cuter than your regular-degular black Hefty’s, they also break down cleanly, without producing microplastics or toxic residue.

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The 9 Coolest New Products From Expo West 2023

The 9 Coolest New Products From Expo West 2023

You may already have seen HoldOn on social, as they are quickly becoming a favorite with the wellness set.

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The Best Biodegradable (and Compostable) Trash Bags, According to Experts

The Best Biodegradable (and Compostable) Trash Bags, According to Experts

HoldOn uses sugar and/or corn-derived polymers and corn starch to create its trash bags, which are as durable as any other trash bag, but are also safe for the environment and suitable for home composting.

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The Best in Packaging From 2023: Dieline Awards Winners Revealed

The Best in Packaging From 2023: Dieline Awards Winners Revealed

HoldOn wins 1st Place in the Household Maintenance & Home Improvement category.

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30 New Products Destined to Become Homeware Classics

30 New Products Destined to Become Homeware Classics

House Beautiful crowned HoldOn as one of the buzziest home products of 2023 — and gave it a Live Better Award seal of approval.

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These compostable trash bags break down in weeks, not years

These compostable trash bags break down in weeks, not years

HoldOn is the Materials winner in Fast Company’s 2023 Innovation by Design Award.

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Mindful DTC Company of the Year

Mindful DTC Company of the Year

Mindful Awards’ independent recognition platform highlights conscious companies and products that mindfully make waves in the ever-expanding world of consumer packaged goods (CPG).

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Ready-To-Eat Foods The Whole Family Will Love

Ready-To-Eat Foods The Whole Family Will Love

Being a parent means always having a food ready to go. From morning through after-school and dinner, here’s a look at some under-the-radar ones you can feel good about giving to your family (and that won’t make you unpopular with their friends!).

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Mavericks Cookies Focuses On Branding to Land Target Store Partnership

Mavericks Cookies Focuses On Branding to Land Target Store Partnership

Better-for-you kids snacks brand Mavericks is now in Target stores, after a turbulent pandemic launch forced the company to refresh its packaging and streamline its products. Green Park Brands, the CPG holding company started by entrepreneur Livio Bisterzo, first launched Mavericks as a better-for-you, kids snacking brand featuring cookies and crackers.

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HIPPEAS: This Health Food Startup Geared Towards Millennials Is Giving Peas A Chance

HIPPEAS: This Health Food Startup Geared Towards Millennials Is Giving Peas A Chance

Since attending London’s University of the Arts, Livio Bisterzo (now 35) who originates from Italy, has built businesses that range from hospitality to consumer goods.

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Hippeas, And How Design Makes You King

Hippeas, And How Design Makes You King

The dude didn’t even have a product yet. But there was Livio Bisterzo, pitching his vision for a new snack brand to an influential group of Starbucks executives. Their response: thumbs up.

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HIPPEAS has launched a new limited edition snack range – and they’re Minions-themed

HIPPEAS has launched a new limited edition snack range – and they’re Minions-themed

The vegan snack brand HIPPEAS has just launched a new limited edition to celebrate the launch of the upcoming Minions movie, Minions: Rise of Gru.

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‘Unprecedented traction’ of Hippeas attracts Leonardo DiCaprio, Strand Equity Partners

‘Unprecedented traction’ of Hippeas attracts Leonardo DiCaprio, Strand Equity Partners

Leonardo DiCaprio – who has already shown quite an interest in the food and beverage sector via investments in guayusa-fueled tea brand RUNA and seafood company Love the Wild – has poured an undisclosed sum into chickpea snack brand Hippeas.

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These New Compostable Sandwich Baggies Are Replacing My Plastic Ones for Good

These New Compostable Sandwich Baggies Are Replacing My Plastic Ones for Good

Why should kids get all the clean notebooks, new backpacks, and fresh pens? As fall approaches and back–to-school season arrives, this week we’re rounding up our favorite office items that will give your desk or WFH space new life.

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The best new store bought snacks that you haven't tried yet!

The best new store bought snacks that you haven't tried yet!

Their Cookiez have 40% less sugar than the leading kids cookie and their Crackerz boast 8 grams of whole grains. All snacks are non-GMO and peanut-free.

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Food and Drink Companies Savoring Gen Z Talent

Food and Drink Companies Savoring Gen Z Talent

What do you get when you cross the 1970s with Gen Z art styles? You get the Hippeas!

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10 Best Weight Loss Snacks to buy at Costco, According to a Dietician

10 Best Weight Loss Snacks to buy at Costco, According to a Dietician

If you know, you know. Regular grocery stores sell the small bags of Hippeas chickpea puffs but at beloved Costco, you can find a giant bag.

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Hippeas raises $50M to fund innovation and expansion plans

Hippeas raises $50M to fund innovation and expansion plans

Hippeas said it would use the money to increase innovation, expand production and grow distribution.

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We're always looking to connect with those who share an interest in a sustainable future.

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Get in touch with our team to learn more about our brands or investment opportunities.

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We envision a better world, and we are building it brand by brand.